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Kori Gouge

Business Growth Coach

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Stories From the Field

Getting the Right Clients Doesn’t Require More Leads 🤔

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…it requires more trust, more depth, and more you…and maybe a bit more cowbell 🐄

You have a powerful message and your work is powerful and you know as well as I that  you are meant to be serving at a higher level. Yet I get that it feels like your message isn’t getting out somehow. 

In order to “fix” that, you go where the mind naturally goes – to the external – the strategy.

And it’s normal to think that. 🤨  It’s not your fault. There are millions of coaches selling the quick fix to more visibility.

But this quick fix – which is to grow your audience, increase your followers, get more leads – isn’t actually what you need. 😳

Without the inner work, you’re just throwing away money, like I did. 🤨

But the trick here is this isn’t something you can do on your own. There are a mountain of tools, resources, and books on self-transformation. #shelfhelp

If you could do it on our own, you would have done it already and wouldn’t have this issue around not getting your message out to the right people. 

And, like I said, it isn’t just any mentor who can help you either. 

It is working with a mentor who really sees you and helps you see what you’ve been hiding – the things that you weren’t even aware of. 

Yep. While you may desire more visibility, you don’t realize you’re hiding. 😕

This fear around visibility needs to be dug up to be realized. 

Or you’ll just keep repeating the same cycle. 

But, wait, how do you hire a mentor that sees you if you’re afraid to be seen? 

Great question.

I hired many mentors who didn’t “see” me and instead just wanted me to follow their process. They didn’t go deep and, their process didn’t work for me. 

I got to the point of “enough.” I was sick of having a process stuffed down my throat. 

A little voice inside me was screaming – I want to do it my way! I don’t want to do that! That’s not me. 

That little voice wants to be heard and does want to be seen. That part is saying – wait a minute – what about me? That’s the part that will guide you to the right mentor who will see you and allow you to see yourself differently which allows you to show up differently, which allows you to be seen differently. 😉

With my clients, I begin by guiding them to be seen differently in their relationship with themselves and with their partner. That translates into them being seen differently in their biz and that results in people reaching out to them wanting to work with them – within a few days of starting to work with me. 😊

Why?

Because they allowed me to guide them to see themselves differently because I fully see them – beyond what they can see. 😳

At the core of this is a deep level of trust that is often missing in mentoring relationships. 

Maybe you’ve gotten burned by one too many coaches telling you to just follow their system, which didn’t work well for you. 

Wanting to do your work in a way that is authentic to you requires a deep level of trust in yourself and in your process and that requires a mentor who can guide you to that depth. This comes through understanding how they are guiding you and why they are doing it that way both from an intellectual and emotional level. 👑

Many coaches don’t explain what they do and why. I have worked with coaches who believed that not explaining their process created mystery which would entice people to sign up. People did sign up but not many got results. 😔

Other coaches are vague and general in their process, which doesn’t create a lot of trust in their clients. This often means they don’t trust their own process which translates to poor delivery, and minimal to no results for their clients. 😕

When you work with me, I will guide you to a deeper understanding of your process through exploring your past wounding and uncovering your unique gifts that came from that. As you see what it is you do differently and much more deeply, you can then explain it clearly and simply which will attract the perfect clients who want that type of support. And those are the exact clients who will also get results because they understand what you do and why it will work for them. 

No magic formula of the five simple steps to book amazing clients, but instead the system that is created out of the integration of your past and your unique God-given gifts. This allows you to serve as you know you are meant to, which creates rich results for your clients, a rich business for you, and rich relationships for all involved. ❤️ 

Why the 7-figure coach formula for growing a business leads many coaches to want to quit their business…😳

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Why the 7-figure coach formula for growing a business leads many coaches to want to quit their business…😳

When you want to grow your business and find yourself in a bit of a rut, more often than not, you are following another coach’s system or strategy.

How will you know?

You feel bored and uninspired yet you want to grow – just differently! 😉

Most 7-figure coaches are selling the exact same formula: 

Start a group coaching program or mastermind and a membership site, build a large FB group, grow a big email list, create valuable freebies that connect to a funnel, offer a master class, start a podcast, raise your vibration, learn the 7-figure mindset, limit one on ones.

There is nothing wrong with any of these things, in and of themselves. 

Where the issue arises is when they become something you do, not because it connects to your gifts and gives you joy but because you think that’s what is required to succeed.

It’s normal to think that this formula that many 7-figure entrepreneurs teach is the way to go. It is pervasive in the coaching industry. 

I have seen this formula cause many coaches to want to either take a break from their business or give it up entirely. 🤨

Why?

It isn’t coming from their unique gifts, how they naturally work, and what they love – it is coming from someone else and there is an element of fear underlying it as well. Fear that this is the only way and if they don’t do it, they won’t be successful. 

No wonder they want a break from their business. 😕

There is another way – a way that allows you to run your business your way.

I guide my clients to explore how they perceive themselves and their business to uncover the model of the world they created from their past. This impacts how their brain is wired as they have made a connection between certain behaviors and outcomes and safety. 

This could show up as having to do their business a certain way and being stuck at a certain level of income. It could show up as only being able to talk about certain things in their marketing which attracts clients that aren’t the right match for them. 

All a recipe for a dissatisfying business and limited growth. 😔

By becoming aware of this old model of the world, I help them see how it shaped their unique gifts and perspective. It is those gifts and that perspective that, when embraced and owned, allow them to do their business differently.

This shifts how they perceive themselves, which changes what they talk about and how they talk about it. They begin to speak with conviction on topics they used to avoid. This attracts the clients who are a match for getting amazing results with their unique process.

What happens then is they naturally stop doing all the things they thought they “had” to do and instead do the things they love, which brings more energy, enthusiasm, and money to their business. 

And, that leads to intelligent, sustainable, and ENJOYABLE business growth because your business becomes a reflection of you instead of a copycat of someone else. 

When you do your business your way, you are naturally driven to excellence, connected to higher levels of creativity, and destined to succeed beyond what you even imagined possible. 🏅

I can help guide you there. 😊

Fancy Switching Those Up and Down Sales Months and Fighting Like Crazy with Your Partner to $20k Months and Your Partner Being Kind, Supportive, and Loving? ❤️

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…for you who want to see the value in how relationships impact your income and how to fix it …

First of all, let’s clear this up: 

Myth: You can separate your relationship from your strategy and it won’t impact your business or sales. 

Fact: They are 100% interconnected – if you have a problem in your relationship, it is going to show up in your business. 

When clients come to me, they usually come to me for money (yes, hello making sales within 72 hours 😉) but they also come because they want to improve their relationships with their partner, themselves, their clients and prospective clients because they know it is all connected. 

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And it’s frustrating because everyone is telling you it’s just the strategy but you know that’s not true when you’re heartbroken or you just had a fight with your spouse and the next day you need to sell. 🤨

With my clients, I can see into their model of the world (their biz & relationship) based on what they share with me. I guide them to make adjustments in their communication with their partner, which starts to shift how they see themselves and their business.

With one of my clients, I helped her change how she saw herself and her work in comparison to her husband’s and she made a sale within 72 hours of our first call. 🎉

How you are in your relationship with your partner is how you show up in your business and in your marketing. 

The issue is, most of the time, you don’t see it. 

This is normal – we don’t see our own default patterns, which is why it is so important to work with the right mentor who can help you see them with curiosity and compassion instead of criticism and judgment. 

I’ve been in my share of dysfunctional relationships and know the impact this has on the other areas of our lives, and specifically, our work. 

Your work is a reflection of how you view yourself as is your relationship. They go hand in hand. 🙌🏽

You can have a brilliant strategy but it won’t function at the level it is designed to if your relationship feels like a battlefield. 

In our work together, we will shift your relationship through your perception of yourself, your communication, and your boundaries. As your relationship changes, your marketing changes, and that changes your sales. 

Not only does the passion and intimacy in your relationship increase, so does your income. Pleasurably. 😉

How to break through to consistent sales by saying the RIGHT words to your partner

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How to break through to consistent sales in your biz by tweaking your relationship, not your strategy ❤️

Ever feel like sales are a game of pinball where sometimes you hit the target and score high and other times, the ball goes in the drain too many times and the game is over?

It wreaks havoc on your emotions as you work harder only to feel more anxious and less trusting of yourself. 

Many coaches will say that you need to tweak your strategy and they are at the ready to throw one at you.

It’s not your strategy, Dorothy. 👠

It’s your relationship.

If you find yourself experiencing up and down sales, you will find at least one of these issues in your relationship:

  • Asking permission from your partner in making business investments & decisions
  • Avoiding conflict and defaulting to pleasing them and doing things their way
  • Deferring to your partner for even the simplest decisions (i.e. what do you want to do for dinner?)
  • Getting easily upset and complaining about something they did or didn’t do

Your relationship is intricately connected to your business and sales.

Many people think they can compartmentalize themselves and be a certain way in business and another way in their business. 

It doesn’t work that way. 

With my clients, I help them see themselves differently in their relationship by asking specific questions that are unique to their situation and picking up on what they say, don’t say, and how they say it. From this gold mine, I guide them to shift their perception of themselves by helping them become aware of their unique spiritual gifts. 

As they embrace and own this new knowledge, they change how they show up in their relationship. They develop new boundaries and communicate differently. 

This translates directly into how they show up in their business – in what they chose to say and how they say it which results in clients reaching out to them wanting to work with them, when before they felt invisible. 💎

Instead of analyzing and anxiously adjusting their strategy for how they will hit their target each month, they change who they are in their relationship which changes their default brain wiring out of survival and into growth.

This opens the doors to their creativity giving them new ideas for how they want to work with their clients, bold topics to share, and how they want to run their business. 

The stressful end of the month freak outs are replaced with celebrations of exceeding their sales goals – all while having more love and fun. ❤️

How I Went From Charging $125 for a 7.5-hour Workshop to $3000 for a 12-hour Program (10x-ing my rate) 😉

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(and how it has everything to do with your relationship…)

What shows up in your relationship, shows up in your business.

I went through a period of my life I am not proud of…I had gotten involved in a very destructive affair… you know the kind that make you cringe when you hear about it.

I was building my business at the time, which puts you in a very vulnerable and insecure place as you are putting yourself and your work out to the world for all to see.

This fed into the fear of failing and the doubt if I could really do what I wanted to do besieged me.

When you are in a place of fear, your default survival mechanism from childhood kicks in – what this is is different for everyone. For me, it was the fear of being seen and for wanting what I wanted. In order to protect me, the subconscious created ways to keep me invisible and unsatisfied.🤨

What better way than a secret, “forbidden,” and destructive affair when the most I could hope for were the crumbs from the leftovers when what I truly desired was the 5-star 5-course meal at the best restaurant in town, dressed to the nines with a gorgeous man by my side who wanted to show me off as his wife?

As I “settled” for this in my relationship, I also discounted my value in my work – think: $125 for a 7.5 workshop. 😳

Sometimes going to the darkest places within ourselves is what we need to remember our light.

For me, what happened next wasn’t dramatic and tumultuous, it was painful, as change often is, yet, the shift was subtle. As I began to question what I was doing with this man with curiosity and compassion, I started to make different decisions.

This helped me shift how I saw myself which opened me up to a whole new world.

A world where I valued myself and my work and stopped settling for anything I didn’t desire. That meant investing in the right support!

This opened me up to changing my offer and raising my rate to $3000 for 12-weeks AND to a man who treated me like a queen. 👑

Sales and pleasure started flowing in and my bank account and heart started filling up. 

As within, so without. ❤️

5-star, 5-course meal and $10k sales included.

How the 12-Step Program Model and Many Coaching Programs Keep Their Participants Stuck… 🤔

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..on how to stop investing $$$ without seeing the results you crave & deserve

What attending 12-step programs and working with a variety of coaches without getting results taught me about REAL change (think: sales without really trying…)

After completing yet another coaching program with a high-level coach and STILL not getting the results I desired, I thought, I am done. This is it. There is something seriously wrong with me. 😳

Clearing my energy, tapping, working on removing limiting beliefs, yet another strategy, and endless mindset work did not work for me – it just reinforced the idea that something must be wrong with me!

I am a determined and very disciplined woman and I was taking action and doing all the things…and yet NOT having the sales I desired. 😕

And here I was seeing all these people celebrating their sales breakthroughs which only threw my confidence into even further question.

At the same time, there was a part of me that KNEW it was not meant to be such a struggle. 

And that TRUTH opened the door. ☀️

I started to see the connections between the model that many coaches use and the 12-step model. 

And how it kept so many people stuck…and broke! 🤨

In 12-step programs, at each meeting, you claim an identity of brokenness which, to me,  perpetuates codependency on the program meetings and its members vs empowerment and independence.

While your behavior might have caused you much pain and shame, it doesn’t have to be who you are. I am not an addict – I am a person, a human being, who has struggled with addiction. 

The most powerful and healing aspect of the program was the opportunity to share the darkest parts of you – the parts of you that you were deeply ashamed of and had kept hidden.

As I listened to the stories of the other members, I saw, first hand, the power of the human spirit and the longing to be free at all costs. 

FREE, not codependent. 🌟

And what I realized is that this longing to be free at all costs is intricately connected to our success.

I have noticed this theme of codependency in many different coaching programs – the idea that this coach and this program can fix you. I also saw and experienced how shame and guilt were used by many coaches in both their sales process and in their coaching. #nothelpful

What stood out to me the most, though, was how very few coaches really SAW and HEARD their clients. Instead, they were quick to judge and quick to fix using a formulaic approach. AND, many, and I mean, MANY, of their clients were NOT getting results. 🤨

What did I do?

I declared: ENOUGH!

As I challenged this story of brokenness, a funny thing happened. Sales came from all over and I wasn’t even trying! Why? I began to trust myself, my work and process, and in the value of working with me. 

When you are in an environment – whether that be in a 12-step program or a coaching program – and you are surrounded by an ideology of brokenness, no amount of mindset or energy work or strategy will set you free. You can’t see the truth of who you are when your identity is tied to struggle and that impacts your actions and results.

This is why getting in the right environment and working with the right mentor is critical to succeeding on your terms.

Because when you truly own who you are – ALL of you, the good, the bad, the dark, the ugly and the beautiful and then set yourself FREE from the past and your old identities – you open yourself to receive ALL you desire. 

And, that, my friends, is the TRUTH. 💎

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I am guiding 4 coaches/entrepreneurs to close the book on struggle, own their unique success imprint, and create $10k … this month. Are you one of them? 

If you feel called, I invite you to a 30 minute deep reveal where we will release that old identity of struggle and create $10k in your biz by uncovering and using your unique God-given gifts. 👑 DM me. 😉